2024
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/ Student
The ‘Xiang Xiang’ Brand Couple’s Perfume Packaging

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Lead DesignerSiyue Zhang
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Design TeamRuijia Wang, Xiaolu Zhou, Si Chen
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UniversityHubei University of Education
The couple's fragrance line, "Xiang Xiang," is innovatively designed with the integration of male and female symbols and the Chinese character for "fragrance." The packaging is a one-piece paper interlock box that folds into two regular triangular prisms, providing stability and cushioning without excessive packaging or fillers, ensuring portability. The bottle's design harmonizes with the packaging, using the golden ratio throughout. The bottle body and cap are crafted from simple concrete and refined stainless steel, creating a striking visual contrast.

Photo Credit: Siyue Zhang





